Regional Animal Services of King County (RASKC) publicizes their services on Facebook and other social media, and through postcards and posters. The goal is to catch the reader’s eye and drive them to the website for more information about the varied services available. This 2020 campaign promotes the purchase of pet licenses for the protection of pets and the community. Betty collaborated on concept and copy, as well as photo-editing and photo-illustration.
The 2018 RASKC advertising campaign won a 2019 national Clarion Award from the Association for Women in Communications (AWC) for advertising and marketing campaign of $100,000 or less. The campaign results were that RASKC’s 2018 annual sales revenue growth goal of 1% was exceed with actual growth ending the year at 1.6%.